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Day 17 – Make Your Work Available
Make Your Work Available So here’s the thing: you’re a great artist, I’m sure of it. Why? Because if you didn’t care about your art, you wouldn’t be here. You obviously care about what you do, and...
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Day 18 – Put Together an Offer
Put Together an Offer Putting your work out there is the first step. The next step is to start to create offers for your target customers. One is opening the shop shutters, the other is making sure...
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Day 19 – Repeat. Repeatedly.
Repeat. Repeatedly. There’s not much more to selling really. Make your work available Ask people to view it Ask people to share the word Make offers to your target audience Repeat Repeat Repeat Repeat...
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Day 20 – Gather Proof
Gather Proof As soon as possible, start to gather proof of customers using and engaging with your service/product. Stories, photographs, quotes or satisfied customers are your very best advertisement....
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Day 21 – Branding
Branding Have a consistent message. Have a consistent look. Have a consistent feel. Most creative businesses (all creative businesses?) are artist-centric, in that the business is about you and your...
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Day 22 – Ask For the Sale
Ask for the sale This morning I went to my local cafe to do some writing. I ordered my coffee and they said: Would you like anything to eat with that? Today, I said, no thank you. Last time I was here...
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Day 23 – Give Thanks
Give Thanks When someone does buy from you, give thanks. Show your appreciation. Make them feel good about making a purchase from you. I have had two experiences of shopping on Etsy so far. The first...
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Day 24 – Keep In Touch
Keep in Touch In any business there are only 3 ways to increase your revenue: Increase your prices Get more customers to purchase Get existing customers to buy more Of these three, the most effective...
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Day 25 – Manage Your Money
Manage Your Money Small businesses usually fold for one of two reasons: they can’t generate enough customers or they have cash flow issues (the money going out of the business is not on the same...
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Day 26 – Save For a Rainy Day
Save for a Rainy Day Yesterday’s post was probably a bit depressing – especially when you realise that a large percentage of what you earn is probably eaten up by expenses and taxes. Today I want to...
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Day 27 – Make a Business Plan
Make a Business Plan If you’ve been following the July Challenge, you’ve been developing a business plan. It’s worthwhile creating a business plan for yourself mapping out - Your overall vision...
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Day 28 – Portfolio Career
Portfolio Career There are many advantages to having multiple strands to your career – it allows you to use multiple skills/strengths and it also helps to have multiple income streams. If one income...
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Day 29 – Build a Team
Build a Team John Dunne famously said: No man is an island, Entire of itself, Every man is a piece of the continent, a part of the main. I think over the last 29 days you’ve got an idea of some of the...
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Day 30 – Enjoy Your Career
Enjoy Your Career Over the last month we’ve covered a lot of information and best practices. It can be overwhelming. That’s not my intention. It takes time to build up a solid foundation. So be...
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Day 31 – The End. Congratulations!
The End. Congratulations! Thank you for spending the last 31 days with me here as part of the July Challenge at the Thriving Creative. We’ve covered a lot of material. It might take time for you to...
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33 Things I’ve Never Told You (cause it can’t all be about Marketing!)
33 Things I’ve Never Told You This post is inspired by a blog post I came across by Corbett Barr who writes an excellent blog called Think Traffic. His post is titled: 33 Things I’ve Never Told You...
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Guest Post: 10 Things I Wish I Knew Before I Was Published
Today’s guest post is from A. L. Michael a talented writer and creative entrepreneur. Many thanks to A. L. Michael for her contribution. Wine Dark, Sea Blue – A. L. Michael’s debut novel As a recently...
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33 Things I’ve Never Told You (part 2)
This is the second in the series 33 Things I’ve Never Told You. If you missed the first instalment, be sure to read it first in order to understand the context of this post. 33 Things I’ve never told...
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Recap: Defining Your Product – what exactly are you selling?
As August is a quiet month, we are going to recap some of our previous posts that maybe you missed or either didn’t get a chance to properly digest. The first recap is about a really important step for...
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Guest Post: The Post-University Blogger (P.U.B) is…a Junior Job-Juggler
I’m thrilled to introduce another guest blogger: Annie Harris. I met Annie at the London College of Music, where I teach. By the time we met, she had already graduated and was making her way as a young...
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