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Day 8 – Describing Your Offer
Describe Your Offer Now that you’ve got a clearer understanding of your offerings, you need to figure out how to describe them in a way that your customer can both relate to them, and will be...
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Day 9 – Serve Don’t Sell
Serve Don’t Sell Last week we spent time getting clear on the products and/or services you are offering. Now the question is who can be served by those products and/or services? Your work now is to...
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Day 10 – Find a Niche (Narrow is Better)
Why You Want a Narrow Niche You cannot serve everyone. Trying to serve everyone is the quickest way to guarantee you serve no one. You want to find a narrow, small, well-defined niche who need what you...
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Day 11- Profile Your Customer
Profile Your Customer Alright, you’ve got a niche and you know who you are targeting for your product or service. Now you want to spent time understanding everything you can about them. You want to...
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Day 12 – Talk to Your Customers
Talk to Your Customers Yesterday we were doing all the investigating in the background. Today I want you to talk directly to them. There’s no point in being shy about it! If they are the ideal fit for...
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Day 13 – Understand Their Problems
Understand Their Problems There’s a reason WHY we want to do all this work getting close with your target audience: So we can understand their problems. It’s simple, and yet it takes a lot of digging...
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Day 14 – Building Your Audience
Building Your Audience At this stage I hope that you’ve got a clearer understanding of the products and/or services you are going to offer and the target audience you have in mind for them. If there...
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Day 15 – Know, Like, Trust
Know, Like, Trust Any new buyer needs to go through three stages of know, like and trust before they make a purchase. First they need to know that you exist. If they don’t know about you, there ain’t...
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Day 16 – Intermission
Intermission We’ve covered a lot of information, so today is an intermission; a day for you to catch your breath or go back and catch up on any of the action steps you have yet to take. This is also...
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Day 17 – Make Your Work Available
Make Your Work Available So here’s the thing: you’re a great artist, I’m sure of it. Why? Because if you didn’t care about your art, you wouldn’t be here. You obviously care about what you do, and...
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Day 18 – Put Together an Offer
Put Together an Offer Putting your work out there is the first step. The next step is to start to create offers for your target customers. One is opening the shop shutters, the other is making sure...
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Day 19 – Repeat. Repeatedly.
Repeat. Repeatedly. There’s not much more to selling really. Make your work available Ask people to view it Ask people to share the word Make offers to your target audience Repeat Repeat Repeat Repeat...
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Day 20 – Gather Proof
Gather Proof As soon as possible, start to gather proof of customers using and engaging with your service/product. Stories, photographs, quotes or satisfied customers are your very best advertisement....
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Day 21 – Branding
Branding Have a consistent message. Have a consistent look. Have a consistent feel. Most creative businesses (all creative businesses?) are artist-centric, in that the business is about you and your...
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Day 22 – Ask For the Sale
Ask for the sale This morning I went to my local cafe to do some writing. I ordered my coffee and they said: Would you like anything to eat with that? Today, I said, no thank you. Last time I was...
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Day 23 – Give Thanks
Give Thanks When someone does buy from you, give thanks. Show your appreciation. Make them feel good about making a purchase from you. I have had two experiences of shopping on Etsy so far. The first...
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Day 24 – Keep In Touch
Keep in Touch In any business there are only 3 ways to increase your revenue: Increase your prices Get more customers to purchase Get existing customers to buy more Of these three, the most effective...
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Day 25 – Manage Your Money
Manage Your Money Small businesses usually fold for one of two reasons: they can’t generate enough customers or they have cash flow issues (the money going out of the business is not on the same...
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Day 26 – Save For a Rainy Day
Save for a Rainy Day Yesterday’s post was probably a bit depressing – especially when you realise that a large percentage of what you earn is probably eaten up by expenses and taxes. Today I want to...
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Day 27 – Make a Business Plan
Make a Business Plan If you’ve been following the July Challenge, you’ve been developing a business plan. It’s worthwhile creating a business plan for yourself mapping out - Your overall vision...
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